A VIDEO PRODUCTION
COMPANY WITH A
FOCUS ON STORYTELLING
Our name, Alucinor (pronounced Aloo-sin-or), is Latin and roughly translates to ‘dream’ or ‘wander in the mind’. Like many small businesses, ours started because a friend needed our services. Ten years later we’re one of the main video production companies in Perth.
Alucinor Productions exists because of our love for cinema; we are filmmakers first, businessmen second. We created this company so that we could work in film, we had to learn the business-side of things as we went – and quickly.
As the production technology and visual trends continue to change, the heart of our business remains constant: People connect with stories, so engaging storytelling is our focus.
Our people are the heart of our success. Quite often we may work with a bunch of talented freelancers depending on the requirements of the job, but our core team goes back over ten years.
IT ALL COMES
AUTHENTIC STORIES TOLD ON SCREEN
Telling compelling, authentic stories is at the heart of what we do. For every project we are thinking about story, characters and pacing. We believe that storytelling has the power to move people and that people give their attention to stories told on screen. Stories are interesting. They have an uncanny ability to capture people’s attention and hold onto it. In a noisy, cluttered world stories get attention; and attention gets results.
LIFELONG STUDENTS OF CINEMA
When we’re not working on a video production, we’re either studying film or discussing film (sometimes heatedly). It’s what makes us different from our competition. We don’t just work in video production, we live for film.
QUALITY IS A GIVEN. IT HAS TO BE.
Every video we work on needs to reach a high level of production quality. It’s what the audience expects, it’s what our clients expect, and it’s the minimum bench mark for each job. We take pride not just in crafting cinematic visuals, but in combining all the many elements that go into making a compelling video. Beautiful visuals are great, but they must seamlessly cut into the final edit to work properly. But it’s more about visuals with a purpose. (What, How, Why) It’s all at the service of the overall story and why that story is being told…
DEDICATION TO OUR CRAFT
We’re dedicated students of filmmaking craft, but never let style and aesthetics take precedence over substance and message. For us, the language of film, from composition and lighting through to sound and music, are tools to harness in order to tell stories with as much power and impact as we can.
‘GOOD ENOUGH’ IS NOT GOOD ENOUGH
Every project is a chance to make great work. We are always striving for the highest possible quality, regardless of budget or how many in our crew. After nearly ten years of working together we have no interest in ‘good enough’ and eagerly seek out opportunities to do exceptional work. We cannot afford to work towards anything less.
OUR CLIENTS COME BACK
AGAIN AND AGAIN
STRENGTH THROUGH COLLABORATION
The most effective way for us to create great work that our clients are satisfied with is through open collaboration. We will often work closely with clients to ensure that the project is heading in the right direction.
We also collaborate closely on set and behind the scenes. Video production is a team game, and as we’re often working as a small crew we rely on the quality of our teamwork to lift every project to an even higher level.
PUTTING WORK BEFORE EGOS
There can be a lot of nonsense in this field, usually when people start taking themselves too seriously. It’s the trap of any creative endeavour: letting ego get in the way of the work. Ultimately, every job we do for a client needs to be respected as such. Auteurs have no place here; the needs of the job take precedent over artistic expression.
BUILDING CLIENT TRUST
Our clients define our success and developing a strong level of trust is vital. We constantly strive to ensure that every project meets and exceeds our clients’ expectations. We are proud of our track record of happy clients, and find that the most satisfied of our clients are the ones with whom we’ve closely collaborated with. After all we’re not experts in your domain.
AND JUST IN CASE YOU NEED MORE CONVINCING..
Here are just some of the major brands and organisations we’ve worked with over the years. We look forward to adding your logo to the list!