BRANDED STORYTELLING WITH THE INDEPENDENT LIVING CENTRE, WA

The Independent Living Centre of WA teamed up with us to produce four online videos, one corporate and three of the branded storytelling variety.

The ILC’s mission is to guide people’s choices to access assistive technology and services for independence and well being. They do this by providing information and advice as well as consultation, assessment, prescription, therapy, funding, hire, respite, training and support services.

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Our brief in a nutshell was to produce authentic stories that showcased a variety of customers including older people and people living with a disability whom have benefited from the ILC’s services. Among them with had the absolute privilege of meeting Freda Jacob and her husband Hal, both 97 years of age and living independently (with assistance from the Independent Living Centre). Freda founded the ILC in 1977.

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The videos are to be used primarily at presentations and events as well as the ILC’s website and YouTube channel.

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We aren’t spin doctors, were filmmakers first – whether that’s a written drama or are a documentary. For us there has to be something genuine, it’s got to be honest. Either the purpose of the story that were telling all the or the story itself, in particular when it comes to documentary.

The key to making powerful and fundamentally useful marketing tools for our clients is the characters and their experience, their stories. It’s not a question of how do we turn a testimonial into something  bigger than it is. We aren’t going to fake it, that’s just not in us.

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What needs to happen first is a lot of effort (and sometimes time) on behalf of the client initially in finding the best people and finding the right stories to tell, often but not always in consultation with us. The Independent Living Centre came through in spades in this regard.

Importantly, although these videos are of course in one part just genuine positive testimonials, they must always first be someone’s story, or part of it. And the client, ILC, has helped make this person’s story, journey — LIFE, better.

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Initially when we met with the Independent living Centre it was the focus was on getting the right spread demographically of people to feature and from there it’s a matter of us, in this productions case Stephen Burge, writer, producer and co-director on this project, meeting with everyone getting to know them, their story and their experience. We can then go and look about how we can condense the really key aspects of that into a Mini’Doc (short personal documentary).

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Producer / Writer / Co-Director / Sound: Stephen Burge
Co – Director / Cinematographer / Editor / Grading: Dean Butler
ILC Producer: Jacqui Caldwell

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