Why a Red Scarlet-w?

Why a Red Scarletw?   Over 4 years ago I wrote a blog about why we were purchasing a Scarlet-x digital cinema camera. A MASSIVE step up in performance and cost from our then current Canon 5D Mark ii. Well four and a half years since the purchase that camera is still our workhorse. 4k 24/25 fps and 3k 48 fps. We’ve shot everything under the sun with it – music clips, documentaries, shorts, green screen, TVC’s, even stills in 5k. We’ve yet to have an issue with the [...]

Beyond Gambling: Short WA made documentary with Linkwest

When I think about problem gambling or gambling addiction or when I have thought about it in the past I’ve never really thought of it as a big issue in Perth or in WA. Mainly because I’ve always kind of associated that with pokie machines and we don't have those everywhere (in Western Australia). They’re restricted to just the one casino in Perth city at Crown Casino. Gambling is never really anything I’ve done or been interested in outside of a few scratchy’s that have been given to me [...]

2017-03-09T20:15:22+00:00 Documentary, Educational|

Transition from Canon 5D Mark II to RED Scarlet – Workflow challenges and changes

If you’re looking at investing in a raw camera system, specifically RED and are predominantly using Canon DSLR’s or Sony FS100/700 (or something similar), you may get something out of the lesson’s I’m learning. If you’re not into cameras or post production, this blog is probably not for you :) It’s fair to say myself and Shane have shot more hours of footage on a Canon 5D Mark II than any other camera. However, as detailed in a previous blog, ‘Why a Red Scarlet?’ - we eventually decided we [...]

2017-03-09T20:53:19+00:00 Educational, Film Making|

Why a Red Scarlet?

The first cameras we bought for Alucinor Productions were two JVC HD111E 720p ENG style camcorders back in 2008 ($7,250 each). We were fresh out of Uni and at the time, they were amazing to us. We've since sold one and the other is an antique that jumps from my desk to Shanes. A harsh lesson that electronics depreciate in value quickly and are just as quickly superseded by new technology. Me shooting with a JVC HD111e camera A shot from Adolescents and Alcohol (2008) [...]

The Power of Video: Some Clues from Brain Science

It seems like every week there are new statistics showing the benefits of using video content – particularly online. While stats can be interesting, they don’t necessarily answer the big question: why? Why is video such an effective form of communication? In a very interesting book, Brain Rules by John Medina, I found three possible clues. Attention The fourth rule in Medina’s book is probably the most important for video. It basically says: “We don’t pay attention to boring things.” Medina explains, “The more attention the brain pays to [...]

Perth Fiction

In December 2010 Shane and I caught up with an old uni friend Stephen Burge, who at that stage was not yet part of Alucinor Productions. Steve and I started meeting up to figure out ways we could work together in the future and decided that to start out we'd look at making a relatively small promotional video production for Alucinor. We settled on integrating some of our favourite film scenes from the 70's, 80's and 90's into a short online video/homage set in Perth, Western Australia - our [...]

10 Reasons Why Online Video Should Be In Your Marketing Plan

Have you ever considered promoting yourself with an Online Video? Perhaps you should. Now marketing has entered the digital era, online video is rapidly increasing in popularity with brands around the world. Here are 10 reasons why: 1) Reach & Frequency: Mass Media Essentials Digital technology has shaken up the Marketing Industry profoundly and the reason is simple: consumers are flocking online in droves. More people are using the internet, more often, through more channels than ever before – and they’re watching a lot of video content. Once your [...]

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