Alzheimer’s Australia: The Unspoken Impact of Dementia

From Campaign Brief: Local video production boutique, Alucinor Productions, recently helped Alzheimer's Australia produce a video behind their social media effort to promote Dementia Awareness Month during September. The video is aimed at boosting awareness amongst Australians about dementia, and has received over 21,000 views over the duration of Dementia Awareness Month. In a mini-documentary format, the video follows the experiences of three people who are currently living with dementia and gives insights into some of the challenging aspects of this disease. Video co-creator Stephen Burge from Alucinor Productions [...]

The Power of Video: Some Clues from Brain Science

It seems like every week there are new statistics showing the benefits of using video content – particularly online. While stats can be interesting, they don’t necessarily answer the big question: why? Why is video such an effective form of communication? In a very interesting book, Brain Rules by John Medina, I found three possible clues. Attention The fourth rule in Medina’s book is probably the most important for video. It basically says: “We don’t pay attention to boring things.” Medina explains, “The more attention the brain pays to [...]

10 Reasons Why Online Video Should Be In Your Marketing Plan

Have you ever considered promoting yourself with an Online Video? Perhaps you should. Now marketing has entered the digital era, online video is rapidly increasing in popularity with brands around the world. Here are 10 reasons why: 1) Reach & Frequency: Mass Media Essentials Digital technology has shaken up the Marketing Industry profoundly and the reason is simple: consumers are flocking online in droves. More people are using the internet, more often, through more channels than ever before – and they’re watching a lot of video content. Once your [...]