At Alucinor our focus is using cinematic filmmaking techniques to create high quality video productions. We are passionate about applying the craft of filmmaking to create compelling narratives for the screen.
Corporate video production is a bit of an umbrella term, and applies to pretty much any video content developed for a company or organisation, for eg. explainer videos or footage for video marketing. There are many different purposes for corporate videos: educating a stakeholder group, instruction and training (particularly for safety), business promotion (often in the form of a website video), communicating important information to investors and shareholders, promoting recruitment opportunities, showcasing individual profiles, client or customer testimonials, public service messages, etc.
Traditionally it went that if you were creating video content for a business or organisation (and it wasn’t a television/cinema commercial) it would be labelled a ‘corporate video.’ While this often still holds true, in a multi-screen world the scope and purpose of corporate videos in Perth and around the world has grown and evolved significantly.
THE NEW FACE OF CORPORATE VIDEOS
Branded Storytelling is about finding the interesting stories that a brand has to tell and shaping them into a video that audiences will pay attention to and engage with.
We don’t love the term ‘Corporate Video’ because it conjures up associations of lame, dated, poorly-made business videos. We feel these connotations place ‘Corporate videos’ into a tightly defined box with little opportunity to be anything more than average at best.
QUALITY CONTENT ACROSS MULTIPLE CHANNELS
We are living in a multi-screen world and marketing strategies have had to evolve to meet the changing habits of consumers and communicate with them across multiple platforms with quality video content.
Part of our service offering at Alucinor is to help smoothly integrate video content into a brand’s wider marketing strategy. We can produce traditional-style television commercials (or TVCs) for broadcast, cinema and online platforms (see our TVCs page). We can also create video content that builds on or integrates with these TVCs in a wider communications campaign.
READY TO CREATE AN AMAZING
BRANDED STORY TOGETHER?