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Our Process 2017-11-30T18:05:08+00:00

IT’S A
PROCESS

BEGINNING THE JOURNEY

To call the production process a ‘journey’ may seem like an exaggeration, but be warned, making a quality video (even one that lasts 30 seconds) can be an immense undertaking.

There’s a very harsh reality in our profession: it’s easy to make rubbish that no one watches. Fortunately we can guide you every step of the way – regardless of your experience – through every stage of your video.

WHAT DOES ‘FULL SERVICE’ ACTUALLY MEAN?

Alucinor is a full-service video production company. This means we can assist you with finding the perfect solution for your project from the very beginning all the way to the very end.

It’s worth pointing out that not all of our work is as labour intensive as what follows. Some of our jobs are much simpler than others, or may not require all the stages in the process. What follows below is a basic outline of our process on a larger-scale video project.

OUR VIDEO PRODUCTION PROCESS:
THREE STAGES, SEVEN STEPS

THE FRONT END
THE SHOOT
THE BACK END

1. VIDEO PLANNING

The best way to begin a project is to be clear on what the purpose of the video is – i.e. what problem is it trying to solve? The most efficient way to do this is to identify and agree upon all of the important details in a Video Brief. In this brief we outline the most important things such as the purpose, timeframe, budget, format/platform, duration, and audience.

2. CREATIVE

Great videos begin in life as great ideas. This step is to come up with some basic ideas and build them into a workable concept. Time spent on Concept Development is often the difference between ambitious, pie-in-the-sky ideas that never quite come to fruition, and videos with a strong idea behind them that actually work on screen. As video professionals, it’s our job to know the difference.

Once we have a strong idea that’s been fleshed out into a workable and realistic concept, we then have to get it down on paper. Scriptwriting is one of those things that anyone can claim to do, but few can actually do really well. Like many of the elements that are the realm of film companies and filmmakers, scriptwriting is a craft – and one we take seriously.

3. PRE-PRODUCTION

Fail to prepare, prepare to fail. Shoots are the trickiest (and most expensive) part of any project. On any shoot there are many variables to consider, so it really pays to be prepared.

Pre-production planning refers to the ‘logistics planning’ for the actual shoot. This can mean anything from scheduling, casting, rehearsals, location scouting, set design, props, costumes, makeup, block-testing, etc.

OUR VIDEO PRODUCTION PROCESS:
THREE STAGES, SEVEN STEPS

THE FRONT END
THE SHOOT
THE BACK END

4. PRODUCTION

Film shoots are by far the trickiest, costliest, and craziest part of any project. There is never enough time (and just like everything in life) things rarely go perfectly to plan. The success of any shoot will depend on the competencies of the cast and crew and the degree of preparation.

At Alucinor we pride ourselves on pushing for the best possible footage we can capture within the constraints of any project. It’s a vital part of continuously developing ourselves as filmmakers and, most importantly, delivering value to our clients. It’s what we call, the Alucinor Edge.

OUR VIDEO PRODUCTION PROCESS:
THREE STAGES, SEVEN STEPS

THE FRONT END
THE SHOOT
THE BACK END

5. POST-PRODUCTION

Post is where everything really starts coming together. Usually we’ll put together a draft sequence for our clients to look at and critique, and from there we can make necessary changes as needed. Once the edit is locked in we can begin polishing the final video through working on the colour grade, adding in any titles, graphics and special effects, as well as polishing the final sound mix – which may include music and voice-over.

Post is a stage that we take pride in pushing videos to a higher level of quality, but each different part of post is its own unique craft with its own field of expertise (e.g. colour correction, colour grading, special effects, sound effects, sound mixing, etc.).

6. RELEASE

Once your video has been completed we can ensure that it is delivered to you quickly and in the appropriate format (e.g. for web, broadcast, DVD, etc.).

Alucinor is also able to assist in developing a Release Strategy with our clients in order to give each video the maximum chance of reaching its intended audience. Our experience has taught us that it’s important to be realistic about how it will get in front of people (and how much clutter it has to contend with).

MEASURING THE SUCCESS OF THE PROJECT
AND REFLECTING ON THE PROCESS

LEARN ABOUT PROJECT EVALUATION

7. PROJECT EVALUATION

We have always found it vital to make time for evaluation and reflection. We are always trying to learn from every video we make; it’s what keeps our clients coming back to us.

One of the most satisfying parts of our job is when our clients express how genuinely happy they are with the final product and how it’s been received. Fortunately we’ve had some wonderful clients who’ve been terrific to work with, and have spoken on camera about their experiences working with us. Visit our Testimonials page to see the full selection of client feedback videos.

READY TO CREATE SOMETHING AMAZING?



Alucinor Productions
14 Beechboro Rd S
Bayswater WA 6053
Email: contact@alucinorproductions.com
Phone: (08) 6262 1969

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