
Murdoch University Learn out in the Field Campaign
Murdoch University | Wunderman Thompson
Production and Post-Production
2 x 30, 15, 10 and 6sec OLVs + 2 x Cinema Ads
Showcase Murdoch University forensic science students in action at Whitby Falls Farm, capturing the hands-on nature of the course. The videos needed to feel unproduced and observational—fly-on-the-wall in tone—using natural light and minimal intrusion to give viewers an authentic sense of the real-world learning environment.
To keep things natural and unobtrusive, we used cinema cameras with zoom lenses, allowing us to shoot fluidly without interrupting the flow of the students' activities. Our documentary instincts helped us blend into the environment—by the end of the day, students told us they forgot we were even there. That invisibility translated into footage full of real laughter, candid conversations, and genuine moments. We collaborated closely with the agency on-site and in post, even cutting the first draft alongside members of their creative team in our studio—an ideal approach for a fast-moving, unscripted project like this.