Anglicare WA Winter Appeal

The Brief

Create a single-shot TV ad set entirely inside a working freezer—visually simple, emotionally powerful. With minimal budget, the goal was to deliver maximum impact with minimal resources, raising awareness for Anglicare’s winter appeal.

How we did it

With Shane handling cinematography, lighting, grip, edit, and grade, every element needed to be efficient and deliberate. Using our motion-controlled slider and a 6K camera, we executed a precise zoom-out from a tight close-up to a wide—all in a single take. The freezer was active and brutally cold, so setup and execution had to be fast. Space was tight, so we lit the scene with a single soft source at 5600K, positioned for both softness and contrast. The entire shoot took around 20 minutes, with the final shot delivering the emotional punch we were aiming for.