Why Audio Matters More Than Video (Yes, Really!)
As a video production company, it might sound odd for us to say this — but audio is actually more important than visuals. You read that right. Because the truth is, people can forgive average video quality if they can still hear clearly. But if the audio is distorted, muffled, or cutting in and out? It doesn’t matter how cinematic your footage is — your audience will switch off. So, what’s the easiest way to make your videos feel more professional, instantly?
Get yourself a decent external microphone.
Here’s a quick breakdown of mic options — from worst to best:
🎙️ 1. Camera Microphone (e.g. DSLR, Mirrorless camera)
Often surprisingly worse than a phone mic. Designed for reference, not polished delivery. Never use the onboard microphone of a video or hybrid camera.
🎙️ 2. Phone Microphone
The default for most people. It’ll do in a pinch, but you’re getting a lot of room echo, inconsistent volume, and background noise.
🎙️ 3. Shotgun Mic (e.g. Rode Video Mic Pro 2)
Great for mobility and fast setups. Just be mindful of direction and distance, they still pick up quite a bit of background noise.
BMD Ursa Mini Pro G2 with shotgun mic
🎙️ 4. Lapel Mic (Lavalier)
Perfect for interviews or talking head content. Cuts ambient noise and keeps the focus on your voice.
🎙️ 5. Pro-Grade Mic (e.g. Audio-Technica Hypercardioid)
What we use for polished interview or presenter content indoors (not outdoors). An Audio Technica Hypercardioid is a ~$700 mic, but you don’t need to spend that much — even a $200–$300 mic will drastically improve your sound.
Mishna with Audio Technica
And if you’re shooting outdoors? Use wind protection. Because there’s nothing more soul-destroying than a great take ruined by gusts of wind hitting the mic like a hurricane. A great place to start is RØDE Microphones — an Australian brand with solid options across all budgets.
Final Thought
Your audience might forgive a shaky shot or imperfect lighting — but they won’t forgive audio that hurts to listen to. Sound is half the experience. Maybe more.
So if you want your content to land, to connect — don’t just think visually. Think sonically.
