Steel Blue TV & Social Advertisements

The Brief

Produce a suite of punchy, high-impact ads: 3 x 15-second and 3 x 6-second videos, originally intended for online platforms.

How we did it

Brought in by the agency, we knew time and crew were tight—so pre-production was everything. We used location recces not just for planning, but to do a shoot-through of the entire campaign, helping us lock timing, troubleshoot setups, and fine-tune performance. This allowed us to run an efficient shoot and streamline the edit process. The campaign exceeded expectations and, due to its strong performance, was picked up for broadcast TV and streaming platforms including Kayo.