RAC WA A REMINDER TO KEEP YOUR KEYS ON YOU

RAC WA & WUNDERMAN THOMPSON A REMINDER TO KEEP YOUR KEYS ON YOU RAC and Wunderman Thompson have designed a simple yet powerful behavioural nudge to help reduce the more than 400 cases of children locked in cars each year in WA. This project was a fantastic experience for us. The concept was excellent and certainly resonated with Dean and I personally. It allowed us to produce a mini-doc (branded storytelling) as well as working off storyboards and scripts [...]