FOR CORPORATE, COMMERCIAL
& EVENT VIDEO PRODUCTION
WHAT IS A CORPORATE VIDEO?
At Alucinor, our focus is using cinematic filmmaking techniques to create high quality video productions. We are passionate about applying the craft of filmmaking to create compelling narratives for the screen.
Corporate video production is a bit of an umbrella term, and applies to pretty much any video content developed for a company or organisation, for eg. explainer videos or footage for video marketing. There are many different purposes for corporate videos: educating a stakeholder group, instruction and training (particularly for safety), business promotion (often in the form of a website video), communicating important information to investors and shareholders, promoting recruitment opportunities, showcasing individual profiles, client or customer testimonials, public service messages, etc.
Traditionally it went that if you were creating video content for a business or organisation (and it wasn’t a television/cinema commercial) it would be labelled a ‘corporate video.’ While this often still holds true, in a multi-screen world the scope and purpose of corporate videos in Perth and around the world has grown and evolved significantly.
WHAT WE PRODUCE
Conference and public events,
Social media campaigns,
TV & cinema ads,
Aerial drone videos,
PRODUCING YOUR TV ADVERTISING
We can provide full service production for your television advertising or TV commercial (or TVC) needs from the initial concept to final cut, CAD approval, and delivery of material to networks. We can do as much or as little as you need, whether you only require our production crew to shoot & edit, or would like our creative team to come up with your ad from scratch – we can assist you throughout the entire process of producing your TVC.
BRINGING CINEMATIC QUALITY TO TVCS
If you have invested the money in the media time, you will want to make the most of it. Our promise is to create a promotional video that is of maximum quality for your budget. Our focus is to maximise production quality for every project. For TVCs this means we apply our cinematic filmmaking edge to make your TVC more effective. Modern audiences expect quality – especially from TV and cinema content. If your commercial is made to a low production quality how do you think that will reflect on your brand?
TAKING YOUR AD FURTHER WITH INTEGRATED CONTENT
The Digital Revolution has changed the landscape for marketing communications, especially video content. Now brands have the opportunity to expand their advertising campaigns into longer form video content that can be accessed easily (and repeatedly) online.
In addition to producing your TVC execution, we can also produce additional video content to work in harmony with your ad across multiple channels and strengthen the impact of your campaign.
Locking in a fixed price on an unknown production can be problematic as each project will have a number of different requirements that will result in varying cost differences. Because of these restrictions we recommend contacting us to talk about what you’re planning. Once we have an in-depth understanding of your project we’ll be able to let you know the most time and cost efficient way to get a superior commercial produced for your brand.
IT ALWAYS COMES DOWN TO THE WORK
We understand that ad agencies depend upon their creative output; we’re in the same boat. We are obsessed with creating great video content and are dedicated to bring campaigns to life on screen. Alucinor is proud to have a growing body of high quality work, across multiple categories of video production and TVCs are an area that we are steadily building on.
HIGH-QUALITY CREATIVE EXECUTIONS AND ON BUDGET
The marketing landscape is changing. There is a huge amount of pressure on agencies to produce more for less. Our focus is to create video content that is of the highest possible quality within the constraints of the budget. This means for agencies that not only will they be able to create quality content for their clients, but they’ll also be able to create more of it across multiple channels. See our Branded Storytelling page for more details on integrating video content with TVCs.
MAKING THE MOST OF YOUR MEDIA SPEND
We believe in the mantra ‘Content is King’. Regardless of how much you pay for your production, if no one engages with it you’ve wasted your time and money. Success is determined by your audience and their attention must be earned. While this is important to understand for any video content, with TVCs it is vital.
TV ads have one thing in common – no one likes them much. Of all the ads that run, only a very select few are liked and enjoyed, the rest are an unwelcome interruption. Listen to the impatient groans in the cinema, watch people search frantically for the remote in their couch’s crevices, or observe the hovering mouse cursor counting down the time until it can skip the YouTube ad. This is what you’re up against. And if you’re investing in the expensive media time for this space, it’s worth investing in making the most of it.
READY TO CREATE AN AMAZING
TELEVISION COMMERCIAL TOGETHER?