The first step for us is to learn about you and immerse ourselves into your situation. This is often a humbling experience as we are not experts in your domain, but time invested in getting to know your organisation always yields a better end result.
From here we then want to be clear on the purpose of the video – i.e. what problem is it trying to solve? The most efficient way to do this is to identify and agree upon all of the important details in a Video Brief. In this brief we outline the most important things such as the purpose, timeframe, budget, format/platform, duration, and audience. This allows us to commence the project all being literally on the same page.
There are many different ways of making video content, so to make something that fits your brief you need to come up with a workable idea. In this step we come up with a number of possible ideas and refine them into a workable concept. Time spent on concept development is often the difference between ambitious, pie-in-the-sky ideas that never quite come to fruition, and concepts that will actually work on screen. As video professionals, it’s our job to know the difference.
Once we have a strong idea that’s been fleshed out into a workable and realistic concept, we then have to get it down on paper. This can be expressed as either a Video Outline (for documentary style videos) or more tightly defined scripts.