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TVCs are certainly something Alucinor wants to do more of. Dean received a phone call from Kiya at Market Creations in early March advising they wanted to shoot a TV advertisement for the Geraldton based company GHS Solutions. A 2 person crew (Dean & I) would need to fly to Geraldton for a 1 day shoot. A script had been provided by Market Creations and we would need to shoot 3 members of the company delivering the lines from the script as well as a voice over for the title screen at the end of the TVC. The focus were the key words used by GHS Solutions ready, responsive, reliable. The plan was to shoot each line in a different location and get shots from each location to cut over the top that would highlight what the business does. No specific shots were planned so we would need to shoot run and gun, similar to a lot of documentary and corporate video work we’ve done.

Dean pondering if we have everything

Dean pondering if we have everything

Geraldton is not foreign to us. We shot a video series for Perth Home Care Services in and around the region in August of 2014. What was new to us however was the battery restrictions airlines had put in to effect since that shoot. You can read a flying domestically battery guide I have written (coming soon) based on our experiences.

The batteries are safely charging in Gerladton

The batteries are safely charging in Gerladton

Waiting for early morning coffee number 1 on the Geraldton Foreshore

Waiting for early morning coffee number 1 on the Geraldton Foreshore

When we arrived in Geraldton the hire car company had double booked the vehicle we had hired so they upgraded us to a larger Mitsubishi Pajero. It was fantastic to have a larger hire car for shooting run and gun as we could leave equipment set up ready to go while we were moving locations. From now on we will look to hire larger 4WDs when we need to hire a car.

We started early the next morning at a warehouse in Geraldton. We have been using 2 cameras, the Red Scarlet and Sony a7s, to shoot interviews lately and used the same approach on this shoot. Usually we will use the a7s as a wide on the Zeiss Sony FE 24-70mm lens and the Red Scarlet closer up on a longer lens (Zeiss ZE 50mm or 100mm primes).

An interview camera set up

An interview camera set up

We were conscious of the amount of time we had in each location and the amount we needed to shoot so we used natural light as much as we could to light the interviews and locations. It was a case of looking at what we were filming and determining the most interesting angle that shows off what GHS Solutions provides. We made the decision early on to shoot mostly on tripods and our Cinevate Atlas 30 Slider to generate some movement.

GHS TVC Production Perth blog pic 7One thing we have never shot before is someone using a grinder or a welder. This TVC was our chance to do this and I think the sparks flying off the equipment look awesome.

TV advertising and commercials TVC0

GHS TVC Production Perth blog pic 5

Will this shot make the final edit?

GHS TVC Production Perth blog pic 6

Yes it will

A trap that is easy to fall in to with the A7s is getting a lot more video than is needed due to the amount of footage you can capture on a card. This isn’t an issue with the RED as the file sizes are much bigger so you can’t just leave it recording. We aimed to shoot quality not quantity so prior to rolling we discussed each shot, taking our time to get shots we knew could be used in the TVC. This was a huge benefit as once I started editing I wasn’t searching through hours of footage to find things to use. Once the TVC had CAD Approval it was uploaded to DUBSAT and is now being broadcast.

GHS TVC Production Perth blog pic 8

Dean out of focus, trying to look cool

The whole process went smoothly and we really enjoyed working with the staff at GHS Solutions and Market Creations.


Red Scarlet, Sony A7s, Cinevate Atlas 30 slider, Cinevate Titan Swing Away Mattebox, Zeiss ZE lenses, Small HD DP6,
Sony 24 – 70mm (A7s), Tiffen .9 ND, Miller tripods, Cinevate Durus follow focus, Rode NTG 3, Sound Devices Mix Pre -D, Zoom H4n

Brief by Kiya Taylor at Market Creations
Camera Operators Shane Piggott & Dean Butler
Sound Recorded by Shane Piggott
Edited by Shane Piggott