How to Shoot B-Roll That Tells a Story
Shooting B-Roll That Doesn’t Suck: 6 Practical Tips
If you’ve already nailed the planning stage (see Part 1), you’re halfway there. Now it’s time to talk about shooting B-roll that actually works.
Here are 6 real-world tips we use on shoots to get B-roll that’s not just watchable—but actually adds to the story.
1. Shoot Sequences, Not Just Shots
Yes, you can cut to a single beauty shot—but B-roll becomes a lot more powerful when it’s part of a sequence.
Think of it like a mini scene: a wide, a mid, a close-up, all showing different perspectives of the same action. This gives your editor options and helps the footage feel intentional and story-driven.
2. Use Multiple Locations
If your B-roll all happens in the same corner of a room, your audience will feel it.
Change locations if you can. If you can’t, change up the angles and backgrounds within the space. Even subtle shifts (like moving to the opposite side of the room) can break visual monotony and give your footage more energy.
3. Direct Your Talent (Even If They Aren’t Actors)
Most people in B-roll aren’t trained performers—and that’s okay. But they do need direction.
Be clear. Be simple. Give one instruction at a time. “Walk to the whiteboard and point to a diagram” is better than “act natural.” Avoid vague language, and don’t overwhelm them.
4. Film More Than You Think You’ll Need
This one’s classic for a reason: shoot more than you think you need.
You might only use 3 seconds in the edit, but shooting 30 gives you choices—especially if you’re matching rhythm, emotion, or VO timing. Better to trim than scramble.
5. Vary Your Coverage
Repeating the same over-the-shoulder angle gets old fast. Mix it up with:
High and low angles
Tracking shots
Cutaways
Reaction shots
Environmental details
Variety keeps things visually engaging and helps build a more complete picture.
6. Keep the End Use in Mind
Are you cutting this for a social spot? A corporate doco? A 30-second TVC?
Knowing your deliverables affects everything—from frame size to how long you hold a shot. Shoot wide for cropping options. Get moments that can live with or without sound. And grab plenty of visual “buffers” for text, logos, or VO.
Wrapping It Up
Good B-roll doesn’t just fill space—it supports the story. So whether you’re on a doco shoot, a brand piece, or an internal comms project, these tips will help you walk away with footage that earns its place in the edit.
