Fail to prepare, prepare to fail. Before the shoot it is immensely valuable for us to be as prepared as we can possibly be. Pre-production planning is a combination of logistics planning and creative preparation. This means properly covering the appropriate bases (what we have to do) and making the final artistic choices (how we’ll go about it and why we’ll do it that way).
Specifically pre-production includes things like scheduling, casting and rehearsals with talent (including actors), location scouting (or ‘recces’), drawing up storyboards and shot lists, set design, props, costumes, makeup, visual effects, etc. Essentially, it’s all of the stuff we need to get right for a successful shoot – and it’s importance should never be underestimated.