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Our Process2018-09-11T14:10:25+00:00

MAKING QUALITY WORK
IS A PROCESS

NOT JUST ‘POINT & SHOOT’

Once the quote is approved the journey begins. We pride ourselves on making the best video possible within the parameters of your budget – but creating anything of quality takes time, effort and skill. There’s a very harsh reality in our profession: it’s never been easier to make rubbish that no one watches. To make great work you need to nail the process – quality in, quality out.

WHAT DOES ‘FULL SERVICE’ ACTUALLY MEAN?

Alucinor is a specialist full-service video production company, which means we have the skills, experience and facilities to help you through every step of the production process – regardless of your experience. From assisting with the basic strategy of your video to delivering the final cut, we can help you every step of the way as partners in your video production.

Our process can be broken into 3 key stages which group our 7 separate steps, though it’s worth pointing out that not all of our work is as labour intensive as what follows. Some of our jobs are much simpler than others, or may not require all of the outlined steps. Read on for a basic rundown of our process on a larger-scale Branded Storytelling video project.

OUR VIDEO PRODUCTION PROCESS:
THREE STAGES, SEVEN STEPS

THE FRONT END
THE SHOOT
THE BACK END

1. PLANNING

The first step for us is to learn about you and immerse ourselves into your situation. This is often a humbling experience as we are not experts in your domain, but time invested in getting to know your organisation always yields a better end result.

From here we then want to be clear on the purpose of the video – i.e. what problem is it trying to solve? The most efficient way to do this is to identify and agree upon all of the important details in a Video Brief. In this brief we outline the most important things such as the purpose, timeframe, budget, format/platform, duration, and audience. This allows us to commence the project all being literally on the same page.

2. CREATIVE

There are many different ways of making video content, so to make something that fits your brief you need to come up with a workable idea. In this step we come up with a number of possible ideas and refine them into a workable concept. Time spent on concept development is often the difference between ambitious, pie-in-the-sky ideas that never quite come to fruition, and concepts that will actually work on screen. As video professionals, it’s our job to know the difference.

Once we have a strong idea that’s been fleshed out into a workable and realistic concept, we then have to get it down on paper. This can be expressed as either a Video Outline (for documentary style videos) or more tightly defined scripts.

3. PRE-PRODUCTION

Fail to prepare, prepare to fail. Before the shoot it is immensely valuable for us to be as prepared as we can possibly be. Pre-production planning is a combination of logistics planning and creative preparation. This means properly covering the appropriate bases (what we have to do) and making the final artistic choices (how we’ll go about it and why we’ll do it that way).

Specifically pre-production includes things like scheduling, casting and rehearsals with talent (including actors), location scouting (or ‘recces’), drawing up storyboards and shot lists, set design, props, costumes, makeup, visual effects, etc. Essentially, it’s all of the stuff we need to get right for a successful shoot – and it’s importance should never be underestimated.

OUR VIDEO PRODUCTION PROCESS:
THREE STAGES, SEVEN STEPS

THE FRONT END
THE SHOOT
THE BACK END

4. PRODUCTION

The shoot is easily the most important step in the process; it’s also usually the most expensive. The success of any shoot will depend on the competencies of the cast and crew, and the degree of preparation. Every shoot requires its own approach and the time spent in pre-production has a massive impact on the productivity of the shoot day.

On any shoot there are many technical considerations to take into account as well as the artistic choices that can greatly impact the final edit. Which spot is best to film? How should the lights be set up? What’s the best choice for framing and composition? How will this come together in the edit? Do we have the optimal exposure? What’s the appropriate depth-of-field to use? Are we using the best lens for this shot? Should we better arrange the set design? Do we need to worry about audio interferences? How should I best direct the talent to get their best performance (and not shut them down)? Do we have enough takes? When should we finish at this location and move onto the next? And on and on it goes, ad infinitum.

During production we have a strong focus on authenticity throughout the process as that’s what brings authentic results on screen. When we genuinely engage with the people we are filming and working with, it shows. We like people to enjoy the process of working with us and we do our utmost to create an atmosphere that’s fun and comfortable for our onscreen talent while also achieving the professional results we are chasing.

OUR VIDEO PRODUCTION PROCESS:
THREE STAGES, SEVEN STEPS

THE FRONT END
THE SHOOT
THE BACK END

5. POST-PRODUCTION

Following the shoot our team will commence editing. Usually we’ll put together a draft sequence for our clients to look at and critique, and from there we can make necessary changes as needed. Once the edit is locked in we can begin polishing the final video through working on the colour grade, adding in any titles, graphics and special effects, as well as polishing the final sound mix – which may include music and voice-over.

6. DISPATCH & RELEASE

Once your video has been completed we can ensure that it is delivered to you quickly and in the appropriate format for web or broadcast with colour and audio parameters on spec in 1080p or 4K. We can deliver master files on Hard Drive, USB, or through desired cloud-based platforms.

EVALUATION: MEASURING THE SUCCESS OF THE PROJECT
AND REFLECTING ON THE PROCESS

LEARN ABOUT PROJECT EVALUATION

7. PROJECT EVALUATION

It’s easy to underestimate the value of spending time evaluating the success of a project. But if a video has a definitive purpose, then it’s worth us knowing if it has succeeded. We’ll either send out a questionnaire via email or request a follow up meeting just to ask a few questions. We have always found it vital to make time for evaluation and reflection.

We are always trying to learn from every video we make; it’s what keeps our clients coming back to us. One of the most satisfying parts of our job is when our clients express how genuinely happy they are with the final product and how it’s been received. Fortunately we’ve had some wonderful clients who’ve been terrific to work with, and have spoken on camera about their experiences working with us. Visit our Testimonials page to see the full selection of client feedback videos.

READY TO CREATE SOMETHING AMAZING?



Alucinor Productions
14 Beechboro Rd S
Bayswater WA 6053
Email: contact@alucinorproductions.com
Phone: (08) 6262 1969

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