PRODUCING YOUR TV ADVERTISING
Our core team (along with our network of industry professionals) provides a full service TVC production solution. Pre-production, crew assembly, editing, graphics and VFX, colour grading and audio post-production, through to CAD approval and delivery of material to networks if required. Alternatively, if you only require our production crew to shoot &/or edit, we’re available to help with that too.
TAKING YOUR AD FURTHER WITH INTEGRATED CONTENT
The Digital Revolution has changed the landscape for marketing communications, especially video content. Now brands have the opportunity to expand their advertising campaigns into longer form video content that can be accessed easily (and repeatedly) online.
In addition to producing your TVC execution, we can also produce additional video content to work in harmony with your ad across multiple channels and strengthen the impact of your campaign.
Locking in a fixed price on an unknown production can be problematic as each project will have a number of different requirements that will result in varying costs. Because of these restrictions we recommend contacting us to talk about what you’re planning. Once we have an in-depth understanding of your project we’ll be able to let you know the most time and cost efficient way to get a superior commercial produced for your brand.
IT ALWAYS COMES DOWN TO THE WORK
We understand that ad agencies depend upon their creative output; we’re in the same boat. We are obsessed with creating great video content and are dedicated to bringing campaigns to life on screen. Alucinor is proud to have a growing body of high quality work, across multiple categories of video production and TVCs are an area that we are steadily building on.
HIGH-QUALITY CREATIVE EXECUTIONS, ON BUDGET
The marketing landscape is changing. There is a huge amount of pressure on agencies to produce more for less. Our focus is to create video content that is of the highest possible quality within the constraints of the budget. This means for agencies that not only will they be able to create quality content for their clients, but they’ll also be able to create more of it across multiple channels. See our Branded Storytelling page for more details on integrating video content with TVCs.
MAKING THE MOST OF YOUR MEDIA SPEND
We believe in the mantra ‘Content is King’. Regardless of how much you pay for your production, if no one engages with it you’ve wasted your time and money. Success is determined by your audience and their attention must be earned. While this is important to understand for any video content, with TVCs it is vital.
TV ads have one thing in common – no one likes them much. Of all the ads that run, only a very select few are liked and enjoyed, the rest are an unwelcome interruption. Listen to the impatient groans in the cinema, watch people search frantically for the remote in their couch’s crevices, or observe the hovering mouse cursor counting down the time until it can skip the YouTube ad. This is what you’re up against. And if you’re investing in the expensive media time for this space, it’s worth investing in making the most of it.
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