We believe in the mantra ‘Content is King’. Regardless of how much you pay for your production, if no one engages with it you’ve wasted your time and money. Success is determined by your audience and their attention must be earned. While this is important to understand for any video content, with TVCs it is vital.
TV ads have one thing in common – no one likes them much. Of all the ads that run, only a very select few are liked and enjoyed, the rest are an unwelcome interruption. Listen to the impatient groans in the cinema, watch people search frantically for the remote in their couch’s crevices, or observe the hovering mouse cursor counting down the time until it can skip the YouTube ad. This is what you’re up against. And if you’re investing in the expensive media time for this space, it’s worth investing in making the most of it.